Groundswell Marketing is a network of senior marketing communications professionals, designers, and technical production talent. After 5 years in corporate marketing and 5 years in the exhibit industry, Diana Connolly founded the company in 1994, when she saw that many of her corporate clients had need for high level, experienced marketing staff for short periods of time. They especially needed support during peak periods of activity such as tradeshow or product launch, when all facets of a marketing program come together at a single point in time.